Improve Your Social Media Time Management With These 3 Tools

With B2B content marketers employing an average of six social media platforms, managing your multiple networks can be an overwhelming, daunting task. From creating and posting content, monitoring social conversations, and sharing influencers’ content, you can get lost in time with all of the activity required to maintain an active presence on these sites.

More and more consumers are actively connecting with their favorite brands on social media, so it’s a no brainer that your company should be leveraging your networks to increase brand awareness and engagement.

But there has to be a better way to make the most of your time spent, generating optimal results. The key to truly being successful in your social media marketing is through using tools that will help improve your productivity, efficiency and achieve marketing goals.

Social media management tools are brilliantly created to aid you in executing your social media strategy while bolstering your time management. The objective is choosing a platform that works best for your business and aligns with your goals.

Here are three valuable social media management tools to consider for improving your time management in your marketing:

 

#1 Coschedule

CoSchedule is your all-inclusive content marketing, social media management tool. This two-fold system not only allows you to manage your social campaigns, it has a built-in editorial calendar feature to help you plan, organize, and consistently execute your content strategy. Meaning your blog posts, email marketing, videos, visual content…anything related to content can be planned inside CoSchedule, making it one of the most efficient tools on the market!

The good news is that CoSchedule has recently updated its features to remain current in meeting the demands of today’s marketers. In addition to scheduling your social media posts on networks like Facebook, Pinterest, Instagram, Google+, LinkedIn and Twitter, this tool also informs you of the best times to post your content for better engagement.

This information is killer because each social media post now has the best chances of creating the desired result for your social media marketing…ultimately driving more clicks to your website or landing page. You don’t have to guess or delve deep into analytics to obtain this data.

You’ll also learn which posts did significantly well in traffic, creating opportunities to repost the content that’s working to promote more traffic to your content while saving you bundles of time in research.

 

#2 MeetEdgar

The major benefit to MeetEdgar in helping you better your social media time management is its ability to automatically recycle your old social media posts when you’ve run out of content or updates to share. You see, a common frustration marketers experience with their content marketing strategy is how quickly content gets buried under new social posts. Depending on the social network, the lifespan of a post can last but a few hours. That’s a short period considering the time you may have invested in your content.

Another struggle is staying active on social media with fresh, relevant posts that resonates with their audience. As mentioned, more customers are engaging with brands on social media. With MeetEdgar, along with scheduling, publishing and tracking social media campaigns, the auto-post feature is a huge asset to ensuring that you’re sharing valuable content with your audience. It will “fill in the gaps” when you don’t have any posts in queue to keep your page buzzing.

As a result, you will boost traffic from reposting (or repurposing) old content. You will love this tool as it’s a huge time saver, especially when you don’t have any posts ready to go.

 

#3 Oktopost

What separates Oktopost from most social media management tools is its unique focus on B2B marketers.  This robust tool enables you to track social posts, sync social activity data with popular marketing automation platforms like Hubspot and Marketo, and generate leads for your business.

You can see the actual ROI of your social strategy by tracking leads back to the exact social post the lead originated from. You’ll quickly discover what’s working with your audience…and what isn’t, using Oktopost.

It’s extremely beneficial to businesses with multiple employees since it has a built-in employee advocacy board that allows marketers to share social content across the organization with zero overhead.  So when employees share social content, it’s tracked and measured. Therefore, ROI can be established for all social programs to gauge effectiveness.

Their website clearly illustrates, Oktopost is here to help businesses make money!

 

Conclusion

There are a plethora of marketing tools to help improve your time management on social media. The ones mentioned are worth taking the time to see which works best towards increasing your productivity and results.

Much success!

Ready to align your marketing goals with SMART goals? We’ve built this free marketing planning template to bolster your social media strategy. Download for free here.

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Time Management Tips To Give You More Control In Business

Undoubtedly, time management is essential when it comes to productivity. Time is sometimes tricky because it’s a relative factor that flies or drags depending on your perceptions. To put time management into practice, it is important to convince the mind to go past creating a self-limitation barrier that prevents us from keeping time. Pair this with using the following tips to gain greater control over your time and business for more successful work days.

Single Out Tasks That Need Your Involvement

Naturally, if you try doing everything at once, the most likely result is a fatigued mind and body, not mentioning a disaster for your business. Singling out activities that need utmost urgency and are in your expertise will save you time and money. Through this, you will have enough time to maximize productivity in your business.

Set Targets for Your Meeting and Conversations

Your time is sometimes wasted in unending phone conversations and unnecessary meetings. Let us not mention the time required to prepare a simple meeting or phone conversation with clients. Counter this habit by setting goals you intend to achieve after meeting a customer or your employees. Also use scheduling tools that are compatible with your smart devices, such as Calendly. Good time management apps help you achieve your time management goals.

Stay Purposeful with Social Media Marketing

Cutting back on time spent on social media is one of the greatest things you could do to your business. However, if you are using social media online marketing, ensure you have particular social network site for this purpose to avoid signing up for just any of them. Know why you are using a particular online media platform as each comes with some features that can blend well with business settings. For example, Hootsuite can play the role of an online virtual assistant if used in place of customer service while doubling as a marketing team to help in product or service creation and curation.

Identify Your Sweet Spot

Everyone has his or her most productive time, and it would be unwise to conclusively say that it is mostly in the morning when one should be active. Some entrepreneurs are night owls and are best suited to work at the wee hours of the evening. It is, therefore, important for every business owner to know when they are most productive to maximize their productivity at that time. Understanding the day or night hours when you can offer your personal best goes a long way into boosting your overall input for the business.

Avoid Working with Alerts

Turn off alerts, especially during the time you should be productive in the first place. Through this, you will be able to avoid destructions in the mind while tackling important issues touching on your business. Practice not answering phones just because they are ringing or e-mails as they pop up. Disconnect instant messaging and pay attention to things that need an immediate human response. You can schedule a time to answer all emails and phone calls.

Overcoming the Completion Bias

Naturally, the mind is pleased when we cross off to-do activities from our lists, even before executing them. The crossing off activities triggers a completion bias, a state where the mind subconsciously tackles simpler duties to create a feeling of satisfaction after completing them. To counter this, arrange the tasks with the ease at which they can be executed. Through this, you will satisfy the inner checkmark, gaining enough momentum to go through the next task. The next task should be intense and rigorous with the highest possibility of calling for procrastination.

Some of these time management tips need practice, and over time, you will grow into them. The good thing is that they will all help you gain more control over your business, so you don’t feel like a slave to time and like you need to work long hours.

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Signs You Have A Time Management Problem And What To Do About It

Have you ever noticed how time seems to move differently at different times? When you’re having fun, time just seems to fly by. But when you’re doing something that you don’t enjoy, time creeps slowly.

Think about it. When you go out with friends, read an engrossing book or go to see the latest action movie or thriller, time moves fast. When you’re working at a job you dislike, doing piles of laundry or going to the dentist, you can’t help noticing how slowly the second hand is moving around the dial.

Human beings have constantly been trying to lengthen their lives with the help of medical science and better nutrition. And although we’ve succeeded in improving longevity, we still don’t know exactly what to do with it. Given all the time we have, we’re still a bit confused about the best way to use it.

Acknowledging the Problem

The first step to solving the problem is acknowledging that you have a problem. Here are a few signs that you might need to start working on time management and setting priorities:

  • You plan to do a number of things everyday but you only end up doing a third of them. You can’t decide which of these plans you want to prioritize. So you just end up putting them all in your to-do list.
  • You start doing one thing, remember you need to do something else and switch before you can finish the first task. You do this a number of times everyday.
  • You can’t make time for yourself. You keep thinking you need to start cooking, exercising, meditating or just doing something fun. But there’s never time for any of these things.
  • Your friends and family call you a workaholic. You’re constantly working but you seem to keep turning in all your assignments late.
  • You’re a perfectionist; you just can’t seem to let go of your tasks. As this article from Inc. puts it, “If you’re a perfectionist, it’s guaranteed that you’re getting in your own way.”

Priorities: Can One Size Fit All?

The obvious answer to the above question is “no.” Each individual is different and will have different priorities. However, there are certain things that everyone ought to prioritize in their lives, such as happiness, me-time and living a rounded life. If you’re having trouble setting priorities, you can start with these “one size fits all” priorities.

  • Happiness: A human being’s main priority in life ought to be happiness. There are people who focus on success and regret it later in life, because it doesn’t bring them the happiness they eventually want. But you never hear a person regretting that they made happiness their first priority. So no matter what you do in the course of the day, ask yourself if it’s adding to your happiness and whether there’s something else you’d rather be doing—something that will make you happier and more fulfilled in life.
  • Being Good to Yourself: This is yet another thing that everyone ought to prioritize. How are you going to be happy unless you’re good to yourself? Being good to yourself can come in many different forms. Some people prefer spiritual ways of being good to yourself, like yoga and meditation. Others might just like to make time to read a mystery or get a cappuccino. Being good to yourself doesn’t need to be limited to one thing or the other.
  • Living a Rounded Life: No matter how much you love your job, you’re going to start hating it if you spend all your waking hours working. And a lot of moms love their kids but if they spend all their time taking care of them, they’re likely to go crazy. As per this article from Entrepreneur, “Burnout is the result of a lopsided life that focuses on one thing at the expense of everything else.” Everyone needs to have a balanced life, which consists of work, time with friends and family and me-time. And that me-time might consist of exercising, cooking, making art, taking up hobbies or whatever else appeals to you. Just try listening to your inner self as you go through your day; it will help you find that balance.

3 Valuable Marketing Tools To Better Your Social Media Time Management

With B2B content marketers employing an average of six social media platforms, managing your multiple networks can be an overwhelming, daunting task. From creating and posting content, monitoring social conversations, and sharing influencers’ content, you can get lost in time with all of the activity required to maintain an active presence on these sites.

More and more consumers are actively connecting with their favorite brands on social media, so it’s a no brainer that your company should be leveraging your networks to increase brand awareness and engagement.

But there has to be a better way to make the most of your time spent, generating optimal results. The key to truly being successful in your social media marketing is through using tools that will help improve your productivity, efficiency and achieve marketing goals.

Social media management tools are brilliantly created to aid you in executing your social media strategy while bolstering your time management. The objective is choosing a platform that works best for your business and aligns with your goals.

Here are three valuable social media management tools to consider for improving your time management in your marketing:

 

#1 Coschedule

CoSchedule is your all-inclusive content marketing, social media management tool. This two-fold system not only allows you to manage your social campaigns, it has a built-in editorial calendar feature to help you plan, organize, and consistently execute your content strategy. Meaning your blog posts, email marketing, videos, visual content…anything related to content can be planned inside CoSchedule, making it one of the most efficient tools on the market!

The good news is that CoSchedule has recently updated its features to remain current in meeting the demands of today’s marketers. In addition to scheduling your social media posts on networks like Facebook, Pinterest, Instagram, Google+, LinkedIn and Twitter, this tool also informs you of the best times to post your content for better engagement.

This information is killer because each social media post now has the best chances of creating the desired result for your social media marketing…ultimately driving more clicks to your website or landing page. You don’t have to guess or delve deep into analytics to obtain this data.

You’ll also learn which posts did significantly well in traffic, creating opportunities to repost the content that’s working to promote more traffic to your content while saving you bundles of time in research.

 

#2 MeetEdgar

The major benefit to MeetEdgar in helping you better your social media time management is its ability to automatically recycle your old social media posts when you’ve run out of content or updates to share. You see, a common frustration marketers experience with their content marketing strategy is how quickly content gets buried under new social posts. Depending on the social network, the lifespan of a post can last but a few hours. That’s a short period considering the time you may have invested in your content.

Another struggle is staying active on social media with fresh, relevant posts that resonates with their audience. As mentioned, more customers are engaging with brands on social media. With MeetEdgar, along with scheduling, publishing and tracking social media campaigns, the auto-post feature is a huge asset to ensuring that you’re sharing valuable content with your audience. It will “fill in the gaps” when you don’t have any posts in queue to keep your page buzzing.

As a result, you will boost traffic from reposting (or repurposing) old content. You will love this tool as it’s a huge time saver, especially when you don’t have any posts ready to go.

 

#3 Oktopost

What separates Oktopost from most social media management tools is its unique focus on B2B marketers.  This robust tool enables you to track social posts, sync social activity data with popular marketing automation platforms like Hubspot and Marketo, and generate leads for your business.

You can see the actual ROI of your social strategy by tracking leads back to the exact social post the lead originated from. You’ll quickly discover what’s working with your audience…and what isn’t, using Oktopost.

It’s extremely beneficial to businesses with multiple employees since it has a built-in employee advocacy board that allows marketers to share social content across the organization with zero overhead.  So when employees share social content, it’s tracked and measured. Therefore, ROI can be established for all social programs to gauge effectiveness.

Their website clearly illustrates, Oktopost is here to help businesses make money!

 

Conclusion

There are a plethora of marketing tools to help improve your time management on social media. The ones mentioned are worth taking the time to see which works best towards increasing your productivity and results.

How To Spend More Time On The Things That Actually Matter

Everyone knows what their priorities are. For some people, it might be really important to get ahead at work while others might put their families above all else. Some people also prioritize health and making time for themselves. Fashion and beauty might be priorities for others. So it’s really up to you what you choose to prioritize. No one else can do that for you. It all depends upon what you think is important in your life and what makes you happy. Although most people have a rough idea about their priorities, they may not necessarily make the time to sit down and clarify them completely. Let’s say your job, your spouse, your writing hobby and your health are important to you. But which of these is most important? And which of them is least? And do you actually spend more time on the one that’s more important and less time on the one that’s less important? Or, like most people, do you end up spending more time on your job, which is actually less important to you and less time on your writing hobby which you hope to one day turn into a profession? If you feel like you need to spend more time clarifying your priorities and managing your time better, read the following tips:

  1. Take Stock: The first thing you should do is take stock of where you spend your time. In order to do this, keep a diary. Jot down all the things you do and how much time you spend on each activity. This might seem laborious. Or you might write down when you started a task and forget to write down when you ended it. Don’t worry. It’s not necessary to know exactly how many hours, minutes and seconds you spend on everything. You just need to get a rough idea of where your time is going.
  2. Evaluate: Once you’ve taken stock for at least 3-4 days, you need to evaluate the results. This is what this article from Huffington Post refers to as “getting real.” Take a sheet of paper and make columns on it. In each column, you can write how much time you put into each activity. You don’t need to make columns for each and every activity, such as showering, eating lunch or travelling to work. These are things that everyone has to do. But make sure that you have a column for every meaningful activity. Then you can total up each column and see how many hours you devoted to each of them.
  3. Rearrange: You might be shocked to find how much time you spent doing things that weren’t really that important and how you blatantly ignored the things that really mattered. For example, did you go to the gym twice a day and end up spending two-three hours there while you only spent half an hour a day on writing your novel? If so, you can easily take some time away from the gym and give it to writing. Most of the time, you’ll easily be able to see where you spent more time and where you spent less. This will give you a chance to rearrange.
  4. Motivate: Sometimes, you might already know where you’re spending too much time and where you’re spending too little. But maybe you’re doing this because you haven’t bothered to motivate yourself to do the things that matter. In this case, you can try a few motivational tricks to push yourself towards fulfilling your priorities. Do you have a nice work desk and chair at which you can write your novel? Do you have a study where you can peacefully, quietly do your writing? Have you surrounded yourself with books and artworks that inspire you? Do you go out to celebrate every time you finish a chapter? These are little tricks that will keep you going, no matter what your priorities are. Just put a bit of thought into what you can do to make that activity interesting and fun. If you spend a lot of time doing things that you’re not motivated to do, you might end up suffering from burnout.
Time Management Tips For Business Owners

Time Management Tips For Business Owners

Practical Time Management Tips For Business Owners

If you’re running your own business, you must have noticed that it’s necessary to do several things at the same time. You need to be on top of production, packaging, sales, marketing, accounting and all the other departments in your company. Even if you don’t have a large enough company to warrant separate departments for everything, the fact still remains that these things need to get done. And as a business owner, it’s up to you to make sure that everyone is doing their jobs. (more…)